Allura Red is the color that can be used for coloring food, beverages, frozen treats, drugs, candies, icings, cosmetics, powder mixes, dressings, sauces, gelatin products, jellies, spices, etc. This is an azo dye that widely used in drinks, juices, bakery, meat, and sweets products. Allura Red AC is a red azo dye which is also known as FD&C Red color. This food dye which is commonly supplied as its red sodium salt. It can be also used as the calcium as well as potassium salts.